Capstone Media utilizes and subscribes to a variety of marketing as well as media planning & buying tools designed to increase the efficiency and effectiveness of our media buys. These include but are not limited to:
- Kantar Media Intelligence (Competitive Research)
- STRATA Buying Software (Radio/TV, Print, Outdoor and Online/Interactive media)
- Nielsen Audio
- Nielsen TV
- SQAD Cost Intelligence for Local Media Pricing
- The Media Audit – Local, Regional & National Media Consumer Insights