The foundation of every media program is a well researched media plan that details media solutions for the marketing program. As such, all media plans begin with a background review facilitated by Capstone that puts everyone involved on common ground with understandings of the product or service to be advertised. This includes a review of your business environment including sales, distribution, competitive environment, previous advertising programs and the industry’s current business climate. Capstone Media is a strategic & creative media planning resource. We recognize that every dollar of the media budget must contain as much purchasing power as possible. Benefits of our Planning Services include the following:
- Analysis of best media options for the objectives and budget
- Preparation of media objectives and strategies
- Comprehensive media budget and flowcharts for your review